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What is Zomato?
Zomato is a food point search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It is currently operates in 25 countries, including India, Australia. Brazil, New Zealand, Singapore and the United States and in middle East Qatar. Now we, Future work technologies will explain Zomato business revenue model. And how it works.
Zomato Business Revenue Model
Advertising on their website and app Zomato’s advertising is to the point, when users search for specific keywords, ads of restaurants are shown for that specific keyword. This makes it highly targeted. This is also hyper local.
Consulting services with data
98% of restaurants fall within the first year and Zomato can help in this! Zomato sits on a pile of data and information. They have an in-built analytics platform that run a lot of queries and get important information out. Say if a person wishes to open a new food point, they can approach with Zomato and find out the success rate of opening a restaurant in a particular location. Food point owners can also find out what is the most popular type of food in the area, understand the needs of the customers and provide a complimenting service that will help build their business.
Zomato has forayed into the events space by partnering with restaurants and creating limited events. They make a sale through the price of the tickets. A lot of Zomato hosted annual parties were held.
Online Food Ordering
Very late to the game, Zomato started their online food delivery service. Different from other players like Swiggy, Zomato does not have their own delivery system, they let users place the order through the website or the app and the restaurant fulfil that order through by their own.
Zomato Restaurant Guide: Discontinued
Zomato started food point guide for the famous cities in India. They tied up with the e-commerce behemoth, Flipkart and hoped to sell around 200,000 copies. The last of this food point guide was created in 2012 and has not been updated since.
If you look deeper, they are building strong roots to get a strong hold of the restaurant business, not only in India but also all over the world but From the outside, Zomato may seem like a simple company with a simple product. Yelp made revenues of $245 Million and Zomato was just at 3% of this amount. At the rate they are spreading and making a strong eco system, At one point like this , Zomato will take a huge piece of Yelp’s business.
Zomato Revenue Model
Zomato open with only listing restaurants Static menu and getting reviews from users about the food served and their experience . This created an atmosphere for consumers and food point and Advertising and sponsored listing of restaurant are the main revenue earning plan. Zomato business revenue model.
Zomato also started with online food ordering and delivery but its only available in Top metro cities and premium restaurants and Zomato charges from 10–15 % for online ordering and extra charges on delivery by Zomato.
You can contact with Dinomeals a Online Food Ordering Company from Mumbai, if you are planning to start Online Food Ordering and Delivery business without any big investment Risk because they can set up your website and mobile app for Online Ordering you just need to take care of marketing and Delivery. Dinomeals tech engineers take care of all technical support.
If your aim is to start-up and build the next chartbuster on-demand food app like zomato, then contact us today. Our expert team will listen you, experience and consultative approach towards the business, in the field of on demand apps, can help you shape an outstanding and scalable on demand food app. Hire us for your dream on-demand mobile app development now, by choosing us as your technology partner.
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