Part 1: ADVANTAGE of Agile
Secrets to minimize risk and push innovation to its brink, without demanding the impossible. Getting developers to do what you want, without cutting corners or taking shortcuts.
Making big changes mid-project, even late in the game, seamlessly, without starting over. Tricks to surmount challenges, like functionality problems, or discovering that a competitor launched early. How to call the shots and guide your developer…when you know nothing about coding!
Navigating unpredictability. Formula to estimate time and cost, despite questions and unknowns. Valuable tool to keep developers in check and ensure they’re not taking advantage.
“Change requests.” What measures to take early on, to avoid big expenses and added fees later.
Understanding pricing. Is the developer you’re considering a low bidder planning to tack on costs later?
How to find companies that embrace mid-project changes (they do exist!), keep costs low, deliver ahead of schedule, and SHOCKINGLY—may DEDUCT costs down the road?
Hiring. Why an “inexpensive” developer from a freelance website can be costly
Part 2: Planning
6 Reasons traditional project planning model is an abject failure for development
Why it’s really hard to estimate time frame. List of things coders forget to take into account when giving an estimate. The “curse” of optimism.
Shocking reason coders innocently waste loads of time on unnecessary things they THINK are important.
Dangers of delay. Red flags that could mean catastrophe is imminent, and how to prevent them. The absolute WRONG (yet very tempting) way to make up for lost time.
Prioritizing. “Slam-dunk” formula for scheduling deliverables. Crippling danger of mistaken priorities. Why multitasking is evil and must be avoided at all costs.
Client expectations. The difference between estimates and commitments. When is being rigid on deadlines is a bad thing? The tightrope walk: Balancing the volatile unpredictability of coding with your need for a ballpark time frame and cost.
Part 3: Estimating Duration
How do you plan for the unpredictable? The three C’s of predicting. Using the Burj Khalifa building (a really really tall building in Dubai) to illustrate how to predict what a project will entail.
Specifics of Agile: Why tasks and metrics DON’T work with software projects. The proper (and surprising) unit to measure stages and milestones. Formula to determine your team’s “unique velocity.”
Keeping your eye on the “prize” and overcome logistical hurdles—when technical uncertainties loom large. When are technical problems more than just technical?
Part 4: Prioritization
Why more is not better. Why “feature-creep” can be devastating to your progress.
5 key questions to determine priority level for any feature. Why projecting revenue from each specific feature and added functionality is more crucial than you could imagine.
Surprising reason that launching early, well before final product readiness, can be super beneficial.
Horror story about a well-intending team who tried to enable their client to easily modify his app years later, and why this seemingly brilliant scheme ended in disaster.
Examples of features and framework options that lure teams to do complex things in an attempt to benefit the client, often ending horrifically.
The unexpected, lurking danger that can bring a great project to a screeching halt, and how great development teams spend a large chunk of time trying to avoid it.
Why the old, seemingly logical “waterfall” model of understanding every aspect of everything BEFORE beginning a project to avoid surprises and unexpected problems is a COLOSSAL MISTAKE.
Search: Discover the 11 key industries spending up big on advertising and the new ways mobile apps are taking over traditional search engine tasks. See how Adzuna expanded its revenue model – by narrowing its focus. Meet the disruptive search engine that’s found a clever way to cut into Google’s income stream.
Advertising: Discover which segment of digital advertising spent $10 billion in 2014, and which ad-free monetization strategy is used by the Wall Street Journal and NY Times. Find out how traditional ads and native advertising compare for click rates. Success story: the startup that expanded its user base to 200 million – by being anti-advertising.
Location: Uncover the biggest expansion areas in this $30 billion niche, and find out how sensors, iBeacons, magnetic fields and indoor location mapping are changing the app world. The skyrocketing growth of wearables in 2014 – what it means for location-focused apps. Meet 5 startups crashing through the mobile mapping market this year – and discover how they’re winning.
Email: why it’s not going away any time soon (2.8 billion users by the end of 2018) and why automation, privacy and speed are the key disruption points for app builders. Find out how Confide created ‘mission possible’ with messaging that self-destructs and how the current email players stack up against each other for market share.
YouTube: Explore the YouTube dilemma: a huge user base but disappointing monetization. Media streaming services – the future is here, but in which specialist niche? 5 success stories: the bold startups attacking media services with a vengeance. Buy low, sell high – how Netflix and Hulu are taking full advantage of foreign media markets.
Google is everywhere: operating systems, analytics, mobile, social media, advertising and more. It enjoys a virtual monopoly on Search – an 89% market share compared to Bing (3%) and Yahoo (3%). And its reliance on advertising for revenue generation means it can provide many of its products and services for free.
So how can clever entrepreneurs with new approaches and focused niches tackle Google’s market dominance? Download our Whitepaper now to find out more about disrupting Google!