Gordian Validation: Fortify Your Idea with Empirical Validation

How to validate your business idea in the early stages of product development and mitigate as much risk as possible.


Gordian Validation is a key pre-launch step for all founders. The validation process is a range of activities to validate the assumptions that underpin your product. Gordian Validation replaces guesswork with realistic, qualitative data and substantially speeds up the timeline between idea conception and finished product.

Gordian Validation is an essential part of a far more flexible process that’s iterative and accountable – it is ‘knowing by trying.’This is the most effective way to match your product vision to existing consumer need.

Enter Your Email Address Below
We will send you the Free White Paper

You will also learn about:

What Gordian Validation exactly is and how it is applied in the startup world

What the different stages of a startup’s life cycle are and what are the best practices at every one of these stages

The myths behind building a successful startup that you shouldn’t allow to discourage or distract you

Traditional business models and why they DON’T work for startups

Lean Canvas and why it is important to use a business model canvas for your startup

Generating assumptions and hypotheses for your business idea to better understand all the risks involved

Designing experiments to better understand your business model’s risks and to validate your assumptions

Techniques for interviewing your customer segment and getting the most out of every opportunity

How to reach your customer segment easily