Why copyrights, patents, trademarks, and IP laws may not be sufficient for startup ideas. How common sense, diligence, and doing your homework may be the best (and least expensive) protection
Tips and advice to properly research prospective investors and employees to ensure they’re trustworthy and reliable. Legal precautions you may not be aware of, which are less intrusive and just as effective as NDA’s. How to document and record contractual agreements for added safety.
How to disclose just enough information to contractors to keep a productive working relationship and still keep your ideas secret. How to make sure you don’t waste time dealing with legal issues. What are their limitations?
The lowdown on NDA’s:
How many types are there?
What legalities are involved?
Should I choose Mutual or One Way?
What isn’t included?
Will people be insulted if asked to sign?
The definition of “purpose” of disclosure?
How is it enforced?
How to stipulate measures that are required to stay protected?
Can a clause require immediate notification upon unlawful disclosure?
Where the movie “The Social Network” got it wrong. The truth behind Facebook’s success over sites like MySpace. 6 mistakes made by the Winklevoss’ that could have been avoided. Why the Winklevoss’ mistake was not about ideas or execution, but poor business decisions.
Exclusive secrets to find the best and most reputable app developer. How to locate and contact past clients for reference. What restrictions to put in place. How to secure IP rights and guarantee complete long-term safety
Definition of patents, trade secret rights, copyrights, confidentiality agreements, trademarks and service marks. Which ones apply to you, what you’ll need to secure them, what damage and disclosure it will protect against.
Why patenting your app is often a waste of time, resources, and money, and why it may not provide the protection you want. Tips and suggestions to ensure your patent is done properly, in the quickly and inexpensively. Hiring a patent professional who’s reliable and honest.
Secrets used by Apple, Microsoft, and Google to hedge against copycats, and how you can utilize the same technique. How patent trolls like Loadsys, MPHJ Technologies, and IP Nav, with no product of their own or intention of producing, threaten and bully small businesses and startups into not developing ideas, forcing them to close or go bankrupt. The resulting economic damage.
When is it worth fighting patent trolls, and when should you cut your losses? How to tell if a patent lawsuit has validity, without legal fees. Should you insure? Why some patent lawsuit insurance companies are as bad as the trolls!
Why ideas are a dime a dozen, and execution–like securing investors, creating a design, and marketing–may actually be safer than a trademark or patent. Why your idea may morph and change multiple times, before a final successful outcome.
Why the process is more valuable than the idea. The amazing initial plans for Instagram, Youtube, Pinterest, Paypal, and Twitter, that barely resemble what they eventually became.
The REAL team of partners you should brainstorm with to grasp your target market. The definition of product/market fit, metrics you can use to determine it, and why it’s important. How to properly gauge customer acquisition cost.