Why Development isn’t a Commodity

Learn what it takes to build a state of the art technology designed to dominate the marketplace.


The common belief is that software is getting easier and easier to develop, making it more difficult for a business to differentiate itself based on its software.

Startups costs are getting lower and lower, and a popular misconception is that all it takes to build a software company is to hire a low paid developer, labouring away in a third-world sweatshop for few hundred bucks.

If that’s what you believe, we’ve got some bad news for you: your startup is almost certainly going to fail.

There’s a huge difference in building the next billion dollar app like Uber, Stripe or Slack and merely launching a mobile app or a website. How you start it will determine where you’re going to end up in your entrepreneurial journey. And the chances are already low – about 95% of tech startups fail.

So what makes a difference between software and a state of art technology? Download this white paper to find out!

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In this white paper, you will learn:

All software is not the same: what’s the difference between software as a commodity and a work of art software that’s designed to dominate the marketplace?

“Software is differentiated more by what you can’t see than by what you can!”

What’s next in mobile: financial markets get a lot of attention, but historically, every 10-15 years, a  major cycle begins that reshapes the computing landscape. One of them is happening now.

All software companies are not the same: how to differentiate between Dilbert-esque IT companies and companies with gifted developers that come up with radically innovative solutions and implementations.

All processes are not the same: the process of developing highly innovative applications like Uber, Snapchat or Stripe is radically different from what you get with a regular IT service firm.

Learn the difference between good and bad developers: there are way too many bad developers out there and very few good ones. You can spot a great development company by how it invests in time and money. Learn about eight hallmarks of a great developer.

How not to get ripped off: learn about ten practices poor quality software companies will use to reduce costs and efficiently rip you off.

Innovation is not a destination; it’s a journey: the problems we can solve nowadays with the increased productivity and increased computational power are beyond what was comprehensible only a decade ago. Learn how to take advantage of it!

Enter your name & email and we’ll send you a FREE copy of our intensive research whitepaper.