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METRO is a leading international specialist company in the wholesale and modern food retail sector. The group is headed by METRO AG, which acts as the central management holding company. It performs group management functions, particularly in the areas of finance, controlling, legal and compliance. Central management and administrative functions for METRO Wholesale are anchored within METRO AG.
The group essentially consists of the 2 sales lines METRO Wholesale and Real. The wholesale company METRO Wholesale operates more than 769 wholesale stores across 25 countries. The delivery business (Food Service Distribution, FSD) is also part of this sales line, with companies like METRO Delivery Service and the delivery specialists Classic Fine Foods, Pro à Pro and Rungis Express. The retail company Real constitutes the second sales line of the group with 279 hypermarkets across Germany. Real forms the principal element of the discontinued business segment in the context of the decision of the Management Board of METRO AG to dispose of the hypermarket business.
History of METRO
Founded in Mülheim an der Ruhr, Germany in 1964, METRO Cash & Carry’s concept was revolutionary at the time: professional customers could select their own purchases all under one roof, pay for them in cash and take the items with them. 50 years on, METRO Cash & Carry is now a leading international player in wholesale trade with 764 stores in 25 countries across Europe and Asia, serving about 21 million professional customers with a broad range of products and customised services.
With around 770 stores in 26 countries across Europe and Asia, METRO Cash & Carry has established itself among the top players in its international industry. Everyday more than 150,000 dedicated employees around the world serve around 24 million professional customers such as hotel and restaurant operators, catering and hospitality firms, independent small retailers, institutions and offices. A broad range of assortment consisting of up to 20,000 food items and up to 30,000 non-food articles provides customers with a unique one-stop shopping experience. Innovative and customised services complement the range of offers. Worldwide METRO Cash & Carry is particularly known for its exceptional competence in fresh food ranges.
Overview of METRO
METRO Wholesale combines a wide network of modern wholesale stores with a wide-ranging delivery service (FSD). It is an internationally leading player in this field. With its segments METRO Wholesale Germany, METRO Wholesale Western Europe (excluding Germany), METRO Wholesale Russia, METRO Wholesale Eastern Europe (excluding Russia) and METRO Wholesale Asia, METRO Wholesale is active in 35 countries. It operates 769 wholesale stores in Europe and Asia under its brands METRO and MAKRO. Its more than 24 million commercial customers worldwide are mainly hotels, restaurants, catering companies, independent retailers, as well as service providers and authorities, to which METRO Wholesale offers a portfolio of products and solutions that has been tailored to their specific requirements.
In the area of Food Service Distribution (FSD), METRO Wholesale maintains a strong international presence with its METRO Delivery Service and the specialist companies Classic Fine Foods, Pro à Pro and Rungis Express. Classic Fine Foods is an Asian delivery specialist for a wide range of deli food. The company’s customers include 5-star hotels and upmarket restaurants in Asia and the Middle East. Pro à Pro delivers products to commercial customers across France, in particular in the field of corporate catering, canteens and system catering. Rungis Express is an important upmarket food delivery company in Germany that mainly caters to HoReCa customers.
The segment Real is a leading German operator of food retail hypermarkets with currently 279 outlets. These hypermarkets are characterised by a large product range of up to 80,000 individual products – including many high-quality, fresh-food products and an attractive range of non-food products. In addition to its store-based retail operations, Real also pursues online sales. Real.de offers customers a selection of more than 12 million products.
The Others segment includes the Hospitality Digital business unit and the METRO PROPERTIES service company among others. Hospitality Digital pools the group’s digitalisation efforts for customers in the hospitality industry. These efforts include the development of digital solutions, which are developed to meet the needs of the hospitality industry, and the promotion of innovative, progressive foods.
With its real estate expertise, METRO PROPERTIES has established itself on the market as a reputable real estate company. It develops, operates and markets an international portfolio. While its wholesale and retail properties are part of the operating segments, METRO also benefits from opportunities relating to bolt-on businesses, such as sub-licensing of its comprehensive market expertise, and the excellent reputation of METRO PROPERTIES. The real estate segment makes a sustainable and significant contribution to the overall business success of METRO.
It is the entrepreneurial spirit that makes our independent professional customers strong. The foundation of this concept is built upon trusting relationships with customers, employees and suppliers.
The Cash & Carry Concept
Cash and Carry wholesale is primarily defined by its customer base and the unique business model. This means, registered business customers visit a Cash & Carry outlet, select their own purchases and carry these back themselves instead of placing orders with multiple vendors. Every day at METRO outlets across the world, more than 117,000 employees serve business customers with a wide assortment of up to 50,000 food and non-food products, available under one roof at wholesale prices.
HOW THE METRO MARKET MOBILE APP MAKES SHOPPING EVEN EASIER:
Shop pickup or delivery right from the app!
Easily build your online shopping list, and use it to shop in-store or find items by aisle.
View your Weekly Ads and quickly add sale items or specials to your shopping list.
Load digital coupons directly to your Shopper’s Card.
Get even more savings with exclusive promotions, personalized offers and bonus rewards.
Refill your Metro Market Pharmacy prescriptions directly from your phone or tablet.
Check your fuel points.
Use our locator to find the closest Metro Market store or fuel center.
View your purchase history.
Quickly find items in-store by aisle location.
Use the barcode scanner to check prices and add items to your list or cart.
Opt in to push notifications for alerts about order updates, promotions and more.
How Does it Works?
- METRO WHOLESALE INDIA app is for now applicable for all stores in India
- Download the METRO WHOLESALE INDIA app
- Enter your 10 digit metro customer & card holder number as shown on your Metro card
- Enter your mobile number registered with Metro Cash & Carry
- Click a picture of the registered metro user – this will be your metro identity on the app
- Enter the OTP generated on your mobile to activate your app
- Deposit your physical METRO card on the next visit to the store
- Unlock a world of unlimited possibilities
Looking for a faster, easier, more rewarding shopping experience? Save time and money with the Metro Market app! It puts convenience, savings and rewards at your fingertips. Simply download the app, create an account and register your Metro Market Fresh Perks Card to access all these great benefits:
- Shop Pickup or Delivery right from the app!
- Easily build your online shopping list, and use it to shop in-store or to place your online order.
- View your Weekly Ads and quickly add sale items or specials to your shopping list.
- Load digital coupons directly to your Fresh Perks Card and use them to save on items from your shopping list.
- Get even more savings with exclusive promotions, personalized offers and bonus rewards.
- Refill your Metro Market Pharmacy prescriptions directly from your phone or tablet. Just type in your prescription number, select your Pharmacy and schedule a convenient pickup time.
- Check your fuel points.
- Use our locator to find the closest Metro Market store or fuel center.
- View your purchase history. Use it to create standard orders that will save you time.
- Add your Fresh Perks Card to Passbook for iPhone and iPod Touch.
To use the Metro Market app, you’ll need a Metro Market digital account. You can register for your account and link your Fresh Perks Card through the app. If you don’t have a Fresh Perks Card, you can create one when you register to access all of these savings and rewards!
- Digital METRO card lets you enter & shop at METRO Wholesale outlets via your mobile.
- Clear visibility on bonus earned for Bandhan Gold customers
- Best offers running at your Metro store available on the go on your app
- Share instant feedback after or during your shopping.
- Locate METRO stores in your vicinity on the click of a button.
METRO Wholesale offers close to 7,000 world-class products across a multitude of categories – such as fruits & vegetables, general grocery, dairy, frozen & bakery products, fish & meat, confectionery, detergents & cleaning supplies, health & beauty products, media & electronics, household goods and apparel – all under one roof, and at transparent, low wholesale prices. This helps us improve our customer’s offerings, while providing them with a reliable supply source. Analyzing the local requirements, a large percentage of the goods are sourced locally and are tailor-made to meet the specific demands of the region.
So, we explained Metro business and revenue model. If your aim is to start-up and build the next chartbuster on-demand wholesale mobile app like Metro, then contact us today. Our expert team will listen you, experience and consultative approach towards the business. In the field of on demand apps, we can help you shape an outstanding and scalable on demand food app. Hire us for your dream on-demand mobile app development now, by choosing us as your technology partner.
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