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Canadian Tire is a retailer company which sells a wide range of automotive, hardware, sports and leisure, and home products. Some stores also sell toys and food products. Retail operations include: Canadian Tire, the core retail and automotive service operation, which operates a large car repair garage in each store; Canadian Tire Petroleum; Mark’s, a men’s, women’s, footwear, and work apparel retailer; sporting goods and sportswear retail conglomerate FGL Sports; and Part Source, which retails auto parts and accessories. The company’s head office is in Toronto, Ontario. The retailer is known for its Canadian Tire money, a loyalty program first introduced in 1958. The company is listed on the Toronto Stock Exchange.
- Canadian tire
- Public company
- TSX: CTC (voting)
- TSX: CTC (non-voting)
- 1922; 97 years ago
- Alfred J. Billes
- J. William Billes
- Toronto, Ontario, Canada
- 1,686 locations: 503 Canadian Tire stores, 91 PartSource stores, 409 FGL Sports stores (various banners), 386 Mark’s stores, and 297 gas stations.
- Stephen Wetmore (President and CEO)
- Automotive, sports and leisure, and home products
- $12.681 billion (2016)
- $747.5 million (2016)
- $15.303 billion (2016)
- FGL Sports
- Canadian Tire Bank
- Canadian Tire Petroleum
- Helly Hansen
What We Did:
SPONSORSHIP SALES STRATEGIES
Strategies and concepts to engage senior executives at Fortune 500 companies.
Creative development of sponsorship packages including full size mockups.
PRODUCTION & FULFILLMENT
Sourcing and management of multiple suppliers, production, assembly and distribution of packages.
What is Canadian Tire known for?
Canadian Tire Corporation, Limited is a Canadian retail company which sells a wide range of automotive, hardware, sports and leisure, and home products. … The retailer is known for its Canadian Tire money, a loyalty program first introduced in 1958. The company is listed on the Toronto Stock Exchange.
Canadian Tire is Expanding its Loyalty Program
New program will be called ‘Triangle‘. Canadian Tire Corp. says it’s expanding its loyalty program to allow customers to collect and redeem Canadian Tire Money across its various retail brands.
The company says starting later this spring, customers will be able to collect points at Sport Chek, Mark’s, Atmosphere and Gas+ locations in addition to Canadian Tire itself, as well as redeem them at locations other than Gas+ stations.
Canadian Tire says the revamped program will be called Triangle and include both loyalty points and two new MasterCards issued under the program. The program will allow customers to collect points either through an app or a loyalty card that will also offer personalized content and offers, while purchases with the branded MasterCards earn additional points.
THE CANADIAN TIRE APP
Your essential app for shopping at Canadian Tire — anytime, anywhere
The Canadian Tire app makes it easy for you to browse, purchase, or check inventory at any of our 500+ stores across the country.
We’ve got it all: Home appliances, furniture and accessories, storage solutions, tools and hardware, sporting gear and clothing, tires, wheels and auto parts plus so much more.
Download the app and start shopping now!
Still uncertain? Check out these neat features –
Enjoy a quick & convenient shopping experience
Buy online and ship to home or pick-up in store. Track your order status directly within the app.
Browse amazing deals
View this week’s flyer and get an exclusive preview of the upcoming flyer every Wednesday or Thursday.
Maximize your rewards
Join the Triangle Rewards™ Program to get personalized bonus offers and earn Canadian Tire Money® on your purchases. On top of that, easily access your Triangle Rewards™ Card right from the app homepage to scan and earn when shopping in store.
Never miss a sale or promotion
Be the first to find out about our Cyber Sales, Pop-up Sales, Triangle Bonus Days and more through our promotion push notifications. Eyeing a product but can’t hit the buy button just yet? Add it to your Wish List and instantly find out when it goes on sale through a “Sale Alert”.
Find products in more ways than one
Shop by category or search for particular items through voice search, keyword search or barcode scan. Either way will give you access to a plethora of product information including pricing, online and in-store availability, aisle location, item features, ratings and reviews.
Find the nearest Canadian Tire Retail and Gas+ store and find directions, hours of operation and services at your fingertips.
Shopping for tires or wheels? Add your vehicle year, make and model to ensure you are buying products that fit.
Canadian Tire Business Model
Canadian Tire Corporation, Limited affirms its commitment to business sustainability with three primary aspirations –
- profitably grow the business without increasing the net carbon footprint of the economy,
- eliminate unnecessary packaging while sending zero waste to landfills, and
- provide innovative products and services that meet customers’ needs without compromising future generations.
“Canadian Tire’s business sustainability strategy goes beyond a ‘green initiative’,” said Tyler Elm, Vice President of Business Sustainability, Canadian Tire Corporation. “Our goal is to implement sustainable practices that positively impact energy and climate, waste and packaging, and product and service innovation. The end result is a strategy that advances the business while benefiting customers and the environment.”
Marketing and Promotions
Canadian Tire has the most read flyer in the country, with over 12 million distributed weekly. We are also continuously evolving our digital marketing and e-commerce capabilities to remain at the forefront of an ever-changing retail landscape. This means your business will receive ongoing mass marketing support through our integrated marketing campaigns to drive customers to store and keep the brand top-of-mind.
What makes Canadian Tire unique?
Canadian Tire has a sustainable competitive advantage that stems from its trusted brand, unique assortment, modern store network and global sourcing capabilities. It is the market leader in 17 of its 20 top selling categories and its resources are increasingly focused on categories, like backyard and exercise, which are expected to grow faster than the market rate. Other categories that drive traffic and increase trip frequency, such as pet care and household consumables, have an increased presence in store and are supported by Canada’s most-read flyer program and promotions.
Strategic initiatives that will help drive sustainable growth include store concept renewal, improved store performance and customer experience. Looking forward, the Company will not need to expand its store network significantly to drive growth but will maximize the productivity of the existing retail footprint. The Smart store program is the primary focus for concept renewal and is delivering solid results through sales growth from increased traffic and basket size increases.
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